We’re just a team of artisans, craftsmen, designers and jewelry experts with a passion for jewelry who handpick earth’s finest gems and transform them into gorgeous jewelry and accessories, so we wanted to build something up that would astonish all of you, and present us as one hell of a brand as well.

We are selling handmade jewelry and accessories with simple and unique designs using the same factories as a luxury brand. But what is the difference? High-quality products made with precision and details which is also accessible to everyone through radically affordable prices.

Meet The Team

Moustafa Shedeid
Executive Director

Sara El-Mansy
Jewelry Designer

Norhan Abd al-Aziz
Graphic designer

Ahmed Fathallah
Customer service

Ahmed Iraqi

Marawan fathallah
Logistics Coordinator