We’re just a team of artisans, craftsmen, designers and jewelry experts with a passion for jewelry who handpick earth’s finest gems and transform them into gorgeous jewelry and accessories, so we wanted to build something up that would astonish all of you, and present us as one hell of a brand as well.

We are selling handmade jewelry and accessories with simple and unique designs using the same factories as a luxury brand. But what is the difference? High-quality products made with precision and details which is also accessible to everyone through radically affordable prices.

Our Story

In July 2017 The Founder has decided to create a brand for the women of today, and we have succeeded in turning our passion for jewelry into one project for life.

Today, we reach our goals, and we feel so proud of ourselves because we were able to make fabulous experiences with our products, and we have unique customers, who trust us.

By Women, for Women

We believe that the expression of all women is what makes us aim to override all the expectations, so we are making spectacular jewels with an amazing design.

We are always seeking to redefine what it means to be a woman, so you will find with us so many collections manifest the creation of a new world, which is famous for their modern and new design, and all of them are elegant, simple and independent.

Our Message

We are seeking to give you the best kinds of jewelry, and we consider living a conscious life will always be our big deal, and we have succeeded in turning the little things into big things, which will blow your mind.

Our Secret

You should know that our secret lies in avoid expensive stores that's why we are using an online-based model, and there are only a few places that do what we do here in Egypt.

You have to know that we even manufacture our jewelry in our workshops as luxury brands, but we are unique because we sell it at a lower price.

Our Vision

We are reflecting our classy culture through a variety of handmade jewelry and accessories, which are designed by a multitude of artists, who have one mission, and that is in making people slow down and see the magic encompassing them.

By buying, our jewelry you will present inner goodness and unconditional love to all the people you love, and you will feel so happy when you give your beloved one the best kinds of handmade jewelry, which you will never find at any other place.

Meet The Team

Ahmed fathallah
CEO

Norhan Abd al-Aziz
Graphic designer

Moustafa Shedeid
Executive Director

Sara El-Mansy
Jewelry Designer

Mahmoud Abdallah
Art Director

Ahmed Iraqi
Photographer

Marawan fathallah
Logistics Coordinator